Lindsay McEwan, VP and Managing Director, EMEATealium iQ, the company’s first product, a Tag Management Solution (TMS) enables organisations to centrally manage data collection and delivery via client-side integrations (tags). Tealium EventStream, allows for this same data collection and delivery power via server-side integrations (APIs and webhooks).
We aid businesses in becoming GDPR compliant and help improve user experiences by comprehending relevant consumer data
These tools create operational efficiencies deploying technology, more effectively manage customer privacy and consent across the entire tech stack, and drive digital transformation by orchestrating customer data across teams, technologies, and customer touchpoints. The standardized event data is then utilized in AudienceStream, a customer data platform, which enriches and transforms the data, creates segmented audience groups, and develops compliant standards. The final piece of the UDH is DataAccess, a data management suite of solutions that offers a clean, fully correlated and enriched dataset for organisations to leverage for business intelligence or other enterprise data initiatives. It gives organizations direct access to a rich and clean source of customer data, which can then be made available for instantaneous use in other applications. All of these products form the all-encompassing Universal Data Hub, which also features tools and applications that clients can employ to enhance the efficiency of data management further.
The Tealium Universal Data Hub can be used to collect, enrich, and take action on consumer data, enabling clients to make better business decisions that provide end-users with engaging experiences. “We aid businesses in becoming GDPR compliant and improving user experiences by comprehending relevant consumer data,” says Lindsay McEwan, VP and Managing Director, EMEA at Tealium. To achieve this, Tealium utilises over 1000 turnkey integrations that are compatible with a variety of operating systems for data aggregation. Business owners that approach Tealium are given a choice to either use these solution sets individually or as a complete portfolio, based on their requirements.
Tealium has scripted a variety of success stories across different industries in the enterprise space. The company aspires to be the torchbearer in providing organisations with the ability to capture valuable data and use it to drive business operations. Tealium’s efforts of continually developing new solutions centered on their customers’ needs mark the advent of newer branding and advertising capabilities in the marketing technology landscape.
Tealium News
Tealium Welcomes New Members into the Family
Tealium adds two new passionate members in the product team that constantly develops new solutions focusing on customer needs, and marks the dawn of modern branding and advertising abilities in the marketing technology landscape.
FREMONT, CA: Tealium, one of the most trusted leaders in real-time customer data orchestration, has included two new leadership positions to its senior management team to hasten the product development and company growth. The company has welcomed Sav Khetan as vice president of product, and Dave Lucas as senior director of product. The recently appointed leaders shall play a crucial role in customer engagement, intensifying Tealium’s services in 2019 and further.
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Funda Collaborates with Tealium to Streamline the Customer Journey
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Tealium AudienceStream is the market-leading Customer Data Platform (CDP), combining robust audience management and data enrichment capabilities, resulting in unified customer profiles and the ability to take immediate, relevant action.
A new client for Tealium, Funda is using AudienceStream to increase the performance of its advertising platform, boosting the capacity to offer relevant audiences to their advertisers based on the needs, behaviours, and interests of their visitors.
Funda is at the forefront of the latest internet applications in finding and advertising real estate. It aims to provide a valuable and consistent experience for brokers, advertisers, and consumers.
Marketing (Communications and PR) Director Jacqueline Post at Funda commented: “Our aim at Funda is to offer relevant and consistent messaging across all touchpoints in the customer journey. This is our first collaboration with Tealium so we’re eager to get the project underway and look forward to working together to improve our overall customer experience.”
Danny Pentier, Sales Director Benelux at Tealium said: “Using Tealium’s AudienceStream will provide Funda with an enriched knowledge about their users, helping to facilitate discovery of relevant customer segments through the analysis of real-time data. The ability to take action in real-time is a great advantage, particularly in an environment where consumers expect personalised digital experiences by default, at that exact moment in time. We’re proud that Funda has chosen to use AudienceStream and are excited for the new partnership.”