A winning marketing strategy today hinges on delivering more relevant, authentic, and engaging connections with the target audience. To achieve this feat and propel businesses into the new future, it is imperative for brands to stay on par with innovative and modern technologies. As marketing technology becomes the core of every business development or sales initiative, companies of all sizes can better engage with their prospective customers and convert leads into sales.
As buyers spend more time in researching on the products they intend to buy and to become better informed, brands today are heavily investing in content marketing tools. These technologies helps in creating and distributing content, also allows brands to measure the effectiveness of content marketing. Artificial intelligence is a major trend helping companies gather more insight into their audience by offering recommendation engines and predictive search. AI has influenced ad serving and ad targeting with efficient data analytics and personalised content to perceive data patterns at mindboggling speeds. Technologies such as big data and IoT are paving the way for new digital marketing strategies and technological introductions that can make lives easier.
With a growing number of marketing technologies, there is no doubt the world is shifting toward better marketing experience for prospects and customers. However, when it comes to finding a best fit MarTech solution provider, CIOs find it extremely challenging to steer through the vast marketing technology providers. Mitigating the intricacies of choosing the apt partner, a distinguished panel of CEOs, CIOs and marketing analysts has narrowed down on the MarTech companies that are at the forefront of tackling challenges in the marketing arena.
We present to you CIOApplications Europe’s “Top 10 MarTech Companies - 2019.”