Socialbakers: Effective Content Intelligence for Impactful Marketing Decisions
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Yuval Ben-Itzhak, CEO
With relentless tech innovation and the explosion of digital data, the scope and complexity of social media marketing continue to evolve, making the marketers’ job more daunting than ever before. Looking deeper, siloed data across social media platforms have emerged as the biggest challenge. This is impeding the marketing teams’ efforts to leverage customer intelligence to deliver expected online experiences. The teams need technologies to track and analyze the complete data in a centralized hub for informed decision-making and a successful marketing strategy.
Catering to this need is Socialbakers, a European firm that offers an AI-powered unified social media marketing platform to help marketers from large to small brands, achieve maximum business outcomes from their social media investments. “We are proud to be the trusted social media management partner to many global enterprise brands and SMBs,” says Yuval Ben-Itzhak, CEO of Socialbakers. “With over 2,500 clients across 100 countries, Socialbakers integrates with other enterprise solutions seamlessly, enabling businesses to drive customer engagement, inspire brand loyalty, and grow their revenue.”
Socialbakers enables marketers to effectively analyze social media data and measure content strategy for optimized performance. As marketing complexity grows, the company stays one step ahead of the challenges by constantly innovating and delivering new features and capabilities on top of its platform.
One of the most significant additions recently being Content Hub—the AI-powered extensive social media content library for marketers to collaborate, plan and create engaging content. As social media data is decentralized, Socialbakers brings together all the content intelligence with Content Hub. Housing more than 12 billion posts, the hub supports marketers in undertaking a comprehensive day-to-day content analysis.
We are the trusted social media management partner to global enterprise brands and SMBs
Content Hub is fully integrated with the company’s unified platform for seamless workflows. So marketers need not hop around various platforms and feed to gather data. They can select the right channels and spend the budget smartly using Content Hub’s capability to collect and analyze social media data automatically. This analysis aids marketers to get a keen understanding of the entire social landscape and act accordingly to achieve maximum ROI.
Content Hub makes life easier for marketers by allowing them to automatically repurpose content for a new post, enabling easier integration with the clients’ editorial workflow. It also bridges the communication gap between content writers and visual designers. “As we provide access to the largest social media data set, marketers can learn from the outstanding content created by other marketers around the world. We assist everyone on the marketing team to have the deep intelligence they need to create compelling content,” extols Ben-Itzhak.
Socialbakers has also added robust features such as collaborative content collections, in-platform chat, and integration with cloud storage systems for seamless support in asset-sharing and brainstorming across marketing teams for effective teamwork. It has also introduced a dedicated paid analytics module that unifies all the insights to aid marketers in gaining much-needed oversight of their paid campaigns.
What’s more, Socialbakers has added flexible widgets for cross-platform analysis of social media platforms, from Facebook to LinkedIn in 2019. Besides, the company has rolled out significant updates to its popular insights dashboards to provide the marketers the best of both worlds: the unique intelligence achievable only from customization, and the sigh of relief for automatically generated results. It has also integrated with Salesforce’s customer support system to help marketers deliver seamless customer service, eliminating any friction between social media marketing and customer care systems. Socialbakers remains focused on helping marketers effectively strategize their advertising budgets and ensure every dollar spent on social media adds value to their business.