A s the market becomes increasingly customer-oriented, the marketing strategies undertaken by companies are witnessing a massive paradigm shift. One of the most significant revelations seen this year is the transition of the marketing tone from being ‘promotional’ to ‘conversational’ in nature. Marketers are striving to become hyper-personalised, individually relevant for the target audience, and available when and however, they are required to be. This need, again, stems from the requirement to stay in closer touch with the customer, consistently. That being said, technology is also taking over the privacy and security issues marketers have been facing in the last decade. By deploying robust cybersecurity platforms, marketers are making sure the customer sensitive data that they acquire is encrypted to avoid any data or security breaches.
As a multitude of these applications is set to nurture the growth of Martech space, CIOApplications Europe has compiled a list of top 10 MarTech companies in 2020 to guide organisational leaders in harnessing the power of the technology to tackle today’s marketing challenges, reduce workload, and increase efficiencies. Bringing you a package of exciting new trends in the Martech domain, CIOs working in the marketing realm have penned down their insights on the use of several upcoming technologies that have the potential to bring innovation into space. We hope this issue of the CIOApplications Europe helps you build the partnership you and your firm needs to foster a technologically-driven business.
We present to you CIOApplications Europe “Top 10 MarTech Companies — 2020.”