Over the last ten years, online retail or e-commerce has seen unprecedented growth and is transforming the shopping experience of customers. While the last decade has produced endless point solutions to help online businesses deliver a seamless digital customer experience, they also created several challenges that marketers and businesses face today as digitalisation matures. As companies strive to remain competitive in the marketplace, data analysis is making it possible for online retail companies to analyse consumer behaviour and customise the delivery format to individual consumer requirements through personalisation. This is where SiteCampaign is carving-out a niche for itself. The company helps enterprises create customised on-site functionalities enabling them to target visitors at relevant times during their customer journey to optimize conversions, boost time spent on site and increase the generation of leads,.
Today, with an increasingly saturated traffic-optimization market the need for on-site conversion is more important than ever. However, businesses are often left with a feeling that on-site optimizations are either short-term DIY solutions or an expensive makeover of the entire site with less focus on branding and experience. “A standardised, template-based one-size-fits-all approach is not the right way to go as customers expect an e-personalized experience,” explains CEO of SiteCampaign, Lasse Ravn Makne. Data Analysts at SiteCampaign enable online retailers to analyse shopper behaviour in great detail and customise the delivery format to individual consumer requirements through personalisation by offering in-depth insights of their visitors and the journey. The insights enable online retail companies to adopt a more segmented approach towards personalisation and targeted communication for enhanced customer experience and a smoother journey from start-to-end without compromising brand strategy.
“Companies should be aware of their online customer journey and focus on long-term goals instead of short-term results. A consistent, intelligent and well-branded experience means satisfied and returning customers,” explains further, Makne.
Our team understands your branding-strategy and customer journey to combine it with fully-flexible software for a completely customised and functional solution
The company's managed services cover all aspects of implementing and managing custom overlay solutions on client websites. Experts at SiteCampaign focus on understanding the typical visitor's journey to identify the obstacles to help clients design an optimum solution without compromising the brand-strategy for a positive impact on customer engagement. During implementation of the solution, SiteCampaign Developers use the company's software combined with leading AI technologies to integrate with both data-sources and other company software (through APIs). "Our team understands your branding-strategy and customer journey to combine it with fully-flexible software for completely customised and functional solutions," states Makne. Client Managers thoroughly test functionalities and integrations, across multiple browsers and devices to make sure everything is ready for launch. Once implemented, SiteCampaign provides clients with a customised dashboard highlighting the KPI's to help identify and analyse areas of improvement in order to optimise functionalities by pro-actively bringing suggestions to the table during the subscription period. "We make everything work and optimise down to the smallest detail all the way through your sales funnel, from inspiration to conversion and repeating," elucidates Makne.
What differentiates SiteCampaign from other competitors in the market is the company's specialisation and dedication to a customer-centric model. SiteCampaign's unique data-driven approach to on-site focuses on long-term goals and sustainability rather than short-term outcomes. To illustrate, Makne narrates an incident when JYSK - the largest Danish retailer operating internationally had approached SiteCampaign for assistance. The client sought a functionality design that met the demands of different GDPR-rules in various countries, all the while recovering sales that were lost during the uni-directional communication featured on traditional web sources. The company designed solutions, that technically met their demands, as it had a “flip-flop functionality” that could be activated or de-activated at will in each country. This enabled JYSK to get their lead-generation right. By switching from a template-based DIY solution to SiteCampaign's fully managed solution, JYSK was able to optimise their spending by achieving the level of control and differentiation they needed in 20 markets.
Moving on, SiteCampaign is seeking to expand its geographical reach and has already made initiatives with Swedish and Dutch clients.In terms of solutions, the firm is developing integrations that will allow clients to both identify visitors as they enter a site, and combine that data with on-site behavioural data to boost on-site performance and add valuable layers to the visitor-insights they deliver. "The focus is to refine our data analysis approach in-line with the future of personalisation," concludes Makne.