PUSHTech: Multi-Channel Marketing and Engagement Automation
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Carlos Moncho, CEO
The urge for efficient and cost-effective marketing automation technology remains unquenched among most stakeholders of businesses. High priced marketing automation solutions available in the market often do not provide individual pricing for both B2C and B2B needs. Also, customer satisfaction and support are usually neglected due to the pace at which marketing automation is carried out. Also, there is a heightened focus on maximizing operating margins by minimizing support resources which result in lack of close relationship with customers.
PUSHTech, a leading firm in marketing solutions space has been able to bridge the gap in marketing technology by delivering robust solutions for its clients. Pushtech, aims to resolve these issues by delivering affordable marketing solutions that run on a SaaS platform. It offers a customer-centric approach and enables better KPIs to its clients. The SaaS platform built by the company delivers integration of multiple modes of communication like Email and SMS in one platform.
The email marketing tool embedded in the platform aids to grow businesses by enabling the clients to send personalized emails to the customer’s contacts.It can also help to create appropriate response emails by leveraging the drag and drop template builder which negates the need for designer, coding or other requirements.
"Our business model is based on a customer-centric approach and focused on creating a personal relationship with our customers"
PUSHTech does all this with its tailored B2C and B2B pricing. This quality-price ratio enables clients the luxury to choose from various pricing options that suit the unique needs of their clients.
“Our business model is based on a customer-centric approach and focused on creating a personal relationship with our customers. Surely it needs more time and resources to do business our way, but we know that happy customers translate into long term engagement,” says Carlos Moncho, CEO, PUSHTech.
PUSHTech in Action
Recently, the firm helped an international hotel chain to increase its direct sales while reducing the dependency on commissioned channels like ‘booking.com’ and ‘Expedia.’ By leveraging the PUSHTech platform, the client was able to generate a validated database of their guest and engaged with them through direct channels. The client was able to achieve the desired results in a span of 12 months. The customer was able to generate 30x ROI successfully, hundreds of new direct customers, a large and valuable database and they drastically reduced their paid commissions to channels like ‘booking.com’ and ‘Expedia.’ "PUSHTech gives us incredible targeting precision for all channels while boosting our campaign effectiveness and ROI,” says David Cook, Product Manager, Privax.
The Road Ahead
In 2019, the company will focus on amassing more partners and expanding its networks. ‘PUSHTech foundation’, a new arm of the company will be operative by the end of the year. The new venture by the firm will help to execute the mission of the organization, by partnering and sponsoring with NGOs and other organizations that are currently working towards the same goal to reduce the technology divide and harmonize the relationship between humans and technology.